You are leaving money on the table! Or at least that's what 80% of e-commerce store owners is doing.
You see, most business owners spend majority of their time trying to figure out how to get more traffic to their store. That's a natural (and often time most logical) way to increase the sales of any business, but is that the only way?
Before we dwelve into that, it must be agreed that there's nothing wrong with getting more traffic. Afterall, who (in business world) hates more traffic?
However at the same time, that is a dangerous thinking, because traffic is expensive. If your only way of growing is to get more traffic (read: buy traffic), you will quickly find yourself overspending.
Is there a better way? The next best option people can think of is usually Conversion Rate Optimization (CRO).
But there's one caveat with CRO - it takes lots of time, data and trials & errors before you can find the 'holy grail' that would actually make a difference. Plus, successful CRO campaigns require a lot of expertise.
Put it short - CRO is often a big buys game.
So is there a way that is faster, easier, less resource intensive that doesn't cost a bomb?
Yes of course! And "Do you want fries with that?"