Blog posts tagged with 'conversion rate optimization'

Often time, setting up your nopCommerce store is just the start. If it doesn't bring in sales and revenue, it's meaningless to set up the store anyway.

E-commerce sales are on the rise and expected to continue growing over the next several years. That’s the conclusion of a recent Forrester study. Total e-commerce sales in 2013 reached $262 billion, a 13% increase over the previous year.  Forrester predicts e-commerce will grow by an additional 10% annually for the next five years.

Of course, some sites are more successful than others.  According to a recent survey of online shoppers, the most popular sites are Amazon, eBay, Newegg, ASOS and Sephora, in that order. What shoppers like about these sites includes affordable pricing, simple navigation, easy checkout, free shipping and useful product reviews, among other qualities.

How can you increase your e-commerce profits and give site visitors the kind of experience they want? 

Here are 4 common sense tips to maximize e-commerce revenues:

Many e-commerce website owners work diligently on search engine optimization (SEO) to drive massive amounts of traffic to their site, only to discover that their sales aren't keeping pace with their web traffic. These business owners learn the hard way that selling online is not just a numbers game. Raw web traffic does not necessarily translate into e-commerce sales.

So what more can you do after your SEO effort is starting to pay off, and your website has a steady stream of visitors? Enter Conversion Rate Optimization (CRO)! CRO is those techniques that convert your visitors into paying customers.

Here are essential 5 e-commerce tips & tricks that can help you improve sales:

I am glad to announce that pro nopCommerce has been redesigned and upgraded to version 3.30. The upgrade is the result of 2 weeks of works from all the folks in the team, and the process has been extremely fun and engaging! 

This blog post is meant to be a brief of what we've achieved, and why we think it's useful to our website. This is not a technical discussion, but rather a conceptual one. We hope that you can learn a thing or two, and implement similar tricks on your store to improve user experience and conversion rate on your website.

Below are a few important changes we've done:

1. Responsive design, new logo
2. Better checkout system
3. Site speed optimization
4. Cart recovery system integration
5. Social reviews & social comments integration

A more technical discussion of each of the above point is on the way, in the form of individual blog post for each topic. For now, let's get to the high level discussion of how each part was done!

So you have been giving discounts on your nopCommerce stores. Other than raising the interests of your customers and generating more sales (in terms of quantity, not necessarilly in terms of total sales amount), you are not getting any other benefits.

But you could have done it anyway! How about giving discount in exchange of social mentions of your store? In this way, not only are you getting social referrals, you are also improving your stores' Search Engine Optimization (yes, social mention is accounted for SEO these days)!

Enter Pmints Discount - Social Discount Plugin. Pmints Discount is an nopCommerce discount plugin that allows you to give discounts to your customers after they've shared your website on their social networks. The actual sharing mechanism is provided by Pmints. Currently supported social networks include Facebook and Twitter.

Pmints Discount essentially integrates nopCommerce's "discount requirement" mechanism with Pmints. In other words, the plugin works along nicely with nopCommerce's "discounts" feature, and you can add "shared on Pmints" rule to any discount on your nopCommerce stores! In this way, the discount will only be available after your customers have shared your website on their social networks.

But how can you get the most of the Pmints Discount plugin? Read on to learn more!