Blog posts tagged with 'user interface'

In case you do not already know, we sell a couple of free and paid nopCommerce themes on our website. We like creating beautiful and usable nopCommerce themes, and I would like to lay down some guidelines in this blog post on how to choose the perfect nopCommerce template for your next store. (I've earlier written a more generic article on the same topic, make sure you read it before continuing.)

When it comes to e-commerce, the layout of your shop can be crucial to positive user experience (UX), how long a user stays on your site, and even conversion rates. When users visit an e-commerce store they want to easily find what they're looking for while viewing a website that is aesthetically pleasing to their eyes. In fact, a well designed e-commerce template can directly increase your store's sales. 

So how do you choose the perfect theme?

Consumers today have a much different expectation than they did 50, 20, even 5 years ago. The faces of small businesses have also greatly changed. That is why it is so important to make sure your business is changing to meet the needs of its consumers. Often times, first impressions either make or break your customers' willingness to continue their shopping with you. 

In fact, all it takes is 0.2 second for your customers to establish their first impression. This makes it so vitally important to have a functioning, aesthetically pleasing and profitable website for your business.  

Some websites have perfected this technique and have reached great success. Here is a list of the year's most beautiful e-commerce websites according to AWWWARDS where you can gain inspiration and learn from the best.

Here are the list of well-designed e-commerce stores:

I am glad to announce that pro nopCommerce has been redesigned and upgraded to version 3.30. The upgrade is the result of 2 weeks of works from all the folks in the team, and the process has been extremely fun and engaging! 

This blog post is meant to be a brief of what we've achieved, and why we think it's useful to our website. This is not a technical discussion, but rather a conceptual one. We hope that you can learn a thing or two, and implement similar tricks on your store to improve user experience and conversion rate on your website.

Below are a few important changes we've done:

1. Responsive design, new logo
2. Better checkout system
3. Site speed optimization
4. Cart recovery system integration
5. Social reviews & social comments integration

A more technical discussion of each of the above point is on the way, in the form of individual blog post for each topic. For now, let's get to the high level discussion of how each part was done!